Now In Print: Everything You’ve Heard About Uncle Remus Is Wrong

Written on August 30, 2010 at 9:36 am, by Lain Shakespeare

I’ve wanted the Wren’s Nest to put out a newspaper for a few years now.

Joel Chandler Harris cut his teeth as a printer’s devil for a newspaper before making a name for himself at the Savannah Morning News and the Atlanta Constitution. Newsprint seemed like an appropriate marketing gimmick, but that was about as far as we got.

When Huey + Partners surprised us with these awesome print advertisements, it was clear we had to use them somehow.

While we sat on our hands, Noisy Decent Graphics and McSweeney’s created their own delightful, short-run newspapers.

Then earlier this year Lauren over at Lampe-Farley read “Everything You’ve Heard About Uncle Remus Is Wrong” and was all like, “Hey idiot! This is your newspaper right here.” And you know what? She was right, for a few of reasons.

• Amelia‘s mom had already said the same thing.
• Some folks have no idea who Uncle Remus is.
• Some folks are uncomfortable talking about Uncle Remus.
• Some folks think Uncle Remus is NOT OK.
• The essay’s been popular online, but many readers drop out after Part 1.

It seemed like a great way to marry marketing and mission, so we put Lauren to work. A few weeks later, our newspaper was born:

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Thanks to Greg at Lampe-Farley for the video.

The whole paper looks great, but I’m especially happy that Zach from Crafty Mice let us use his Brer Rabbit poster to serve as the centerfold. This photograph doesn’t do it justice, but I’m gonna show it to you anyway.

We had our newspapers printed just in time for the Decatur Book Festival. Naturally, we’re bringing in a scrappy team of newsies to distribute the thing.

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If you can’t make it to the festival, send your address to, and I’ll mail you a copy.

What do y’all think? Will people pick this up? Or will I be making a lot of hats and boats all winter?

5 Comments to Now In Print: Everything You’ve Heard About Uncle Remus Is Wrong

  1. DM says:

    Looks great!

    Pulitzer and Hearst they think you’re nothin’, are you nothin’? NO!

  2. HistoryJoe says:

    I picked up a copy at the fest. Beautiful work!

  3. Hope says:

    I just sent you an email! =)

  4. Matt Spina says:

    Steve: I completely agree. A few years ago, I used to watch the Today Show while on the treadmill at the gym. Some university must have blown its entire budget and heaven knows what else on advertising because for the hour I was on the treadmill (okay, 40 minutes, but who’s counting?), that commercial ran at every single commercial break. Watching that commercial 3 or 4 times in a 40 minute block, five times a week had me at the breaking point. I stopped watching the Today Show for at least a year. There comes a point where you feel like you’re being manipulated and you have to call it quits.

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